In 2018, its essential that kids have internet in their home for school work. In fact, most schools don’t require books and assignments are digital. The task for this project was to ensure low-income families with kids k-12 in the home could signup to receive affordable internet easily.
Lead the user experience efforts end-to-end and overhaul the website experience to cater to customers needs. I collaborated with ux researchers to conduct field interviews, where we talked to customers to gather insights on the complete process of applying online or by phone, to having the internet service installed. I aided in analyzing the results, designed a customer journey map to visually show the good and bad of the customers experiences, and assisted in design-thinking workshops. I led the way in designing a new and improved mobile and desktop home page and signup application that addressed all of the usability findings, as well as constructed a prototype to showcase the interactivity.
Role: Lead User Experience Designer, Visual Design